It is not always easy for companies to outline a brand identity that distinguishes them in a saturated market, bombarded with stimuli and messages shouted out loud. An identity that creates an authentic connection with the customer, is recognized, and is imprinted in the memory. We design brand identities that speak the language of the company and resonate in the hearts of customers. A strong, clear brand identity that stands out from competitors is a promise kept, a distinctive sign that inspires trust and increases recognizability. Its definition is a complex and exciting job for us that goes far beyond the creation of a logo, the selection of a font, the search for a combination of eye-catching colors. Ours is a journey that, starting from the identification of the “character”, digs deep into the values of a brand, its roots and its tone of voice to build the perception that the market will have of it, maintaining coherence between all communication tools: from the brand, to brand naming, to the coordinated image up to the preparation and drafting of institutional monographs, reference books and editorial publications.