COMMUNICATION
LAB_ Agency
Experience. Strategy. Relationship.

Marketing consulting / Positioning / Naming / Corporate image / Media strategy / Media planning /

Media insight and marketing research

Mission

In an increasingly competitive and constantly evolving market, standing out and effectively communicating one's identity is crucial to the success of any business.

We are here to help you stand out and win the minds and hearts of your target audience.

UNDERSTANDING OUR AUDIENCES TO PREDICT BEHAVIOUR, TARGET COMMUNICATION AND DIRECT CONSENT.

01 MARKET ANALYSIS

Detailed study of the competitive context and identification of differentiation opportunities.

02 POSITIONING STRATEGY

Definition of your value proposition and development of a communication strategy aligned with your business objectives.

03 BRANDING

Creation and management of your brand's visual and verbal identity, to ensure consistency and recognisability.

04 CONTENT MARKETING

Producing quality content that tells your story and strengthens your positioning.

05 DIGITAL STRATEGY

Planning and implementing digital campaigns that increase your online visibility and generate engagement.

06 PUBLIC RELATIONS

Building strong relationships with media, influencers and stakeholders to amplify your message.

OUR BROCHURES:
STUDIO AND AGENCY

Download the two brochures dedicated to the DIVISIONS of Communication Lab, which illustrate in detail the services offered and some examples of completed projects.

Download the STUDIO brochure

Download the AGENCY brochure

Marketing analysis & Communication strategy

A correct communication and planning strategy is based on a serious analysis of the customer's marketing

A careful analysis of the fundamentals of the client's business, of the marketing objectives and of its strategies, the analysis of the market and of the competitors, the vision of the socio-economic scenarios, have been for 30 years the foundation of communication strategies that have contributed to the growth of our clients and the basis for planning aimed at real objectives.

OUR ANALYSIS IN 5 POINTS

01 DEFINITION OF CLIENT OBJECTIVES

02 DEFINITION OF COMMUNICATION OBJECTIVES
/ Awareness
/ Reputation and brand value axis
/ Sales
/ Margins
/ Loyalty
/ Network enhancement

03 DEFINITION OF REAL TARGETS
/ Socioeconomic
/ Sociodemographics
/ Sociocultural

04 DEFINITION OF POSITIONING

05 COMMUNICATION STRATEGY AND PLANNING
/ Customer Journey Analysis
/ Fine-tuning for each stage of the ideal mix
/ Input on contents and languages

Customer journey relationship model

A new global communication management model based on real-time monitoring of the results that communication and marketing produce. An innovative planning model, which translates into a tactical and strategic contribution alongside marketing and communication activities to give greater commercial effectiveness to investments.

Knowledge of behaviors. Study the stages of the “journey” and understand what buyer personas expect at each stage. Understand macro cultural trends to intercept the values and languages of the targets.

Building a new communication strategy that covers the entire “journey” in order to lead to the purchase decision and loyalty.

The use of any means aimed at the function it can have in the path towards building consensus.

Provide guidance on the most appropriate content at each stage, to obtain greater persuasive effectiveness from communications investments and to better articulate the company's MKT Mix.

Broad spectrum: transform every occasion of meeting with the consumer into a moment of communication. Each moment has its own mix of potential means.

Strong coordination: making the system of company resources that communicate to the market coherent and efficient.

Multimedia: often with a plurality of means used simultaneously, with the aim of influencing the formation of desire more effectively.

Contents and languages: adopting the most correct language and contents for that phase of the journey at each stage, in order to transform each touch point into a memorable experience.

TIMING: within a plannable time frame.

COMMUNICATION LAB_ Agency Experience. Strategy. Relationship.

Mission

UNDERSTANDING OUR AUDIENCES TO PREDICT BEHAVIOUR, TARGET COMMUNICATION AND DIRECT CONSENT.

01

MARKET ANALYSIS

02

POSITIONING STRATEGY

03

BRANDING

04

CONTENT MARKETING

05

DIGITAL STRATEGY

06

PUBLIC RELATIONS

OUR BROCHURES: STUDIO AND AGENCY

OUR ANALYSIS IN 5 POINTS

01

DEFINITION OF CLIENT OBJECTIVES

02

DEFINITION OF COMMUNICATION OBJECTIVES / Awareness / Reputation and brand value axis / Sales / Margins / Loyalty / Network enhancement

03

DEFINITION OF REAL TARGETS / Socioeconomic / Sociodemographics / Sociocultural

04

DEFINITION OF POSITIONING

05

COMMUNICATION STRATEGY AND PLANNING / Customer Journey Analysis / Fine-tuning for each stage of the ideal mix / Input on contents and languages

COMMUNICATION
LAB_ Agency
Experience. Strategy. Relationship.

OUR BROCHURES:
STUDIO AND AGENCY

DEFINITION OF COMMUNICATION OBJECTIVES
/ Awareness
/ Reputation and brand value axis
/ Sales
/ Margins
/ Loyalty
/ Network enhancement

DEFINITION OF REAL TARGETS
/ Socioeconomic
/ Sociodemographics
/ Sociocultural

COMMUNICATION STRATEGY AND PLANNING
/ Customer Journey Analysis
/ Fine-tuning for each stage of the ideal mix
/ Input on contents and languages