COMMUNICATION
LAB_ Agency
Experience. Strategy. Relationship.
Mission
In an increasingly competitive and constantly evolving market, standing out and effectively communicating one's identity is crucial to the success of any business.
We are here to help you stand out and win the minds and hearts of your target audience.
UNDERSTANDING OUR AUDIENCES TO PREDICT BEHAVIOUR, TARGET COMMUNICATION AND DIRECT CONSENT.
01
MARKET ANALYSIS
Detailed study of the competitive context and identification of differentiation opportunities.
02
POSITIONING STRATEGY
Definition of your value proposition and development of a communication strategy aligned with your business objectives.
03
BRANDING
Creation and management of your brand's visual and verbal identity, to ensure consistency and recognisability.
04
CONTENT MARKETING
Producing quality content that tells your story and strengthens your positioning.
05
DIGITAL STRATEGY
Planning and implementing digital campaigns that increase your online visibility and generate engagement.
06
PUBLIC RELATIONS
Building strong relationships with media, influencers and stakeholders to amplify your message.
OUR ANALYSIS IN 5 POINTS
01
DEFINITION OF CLIENT OBJECTIVES
02
DEFINITION OF COMMUNICATION OBJECTIVES
/ Awareness
/ Reputation and brand value axis
/ Sales
/ Margins
/ Loyalty
/ Network enhancement
03
DEFINITION OF REAL TARGETS
/ Socioeconomic
/ Sociodemographics
/ Sociocultural
04
DEFINITION OF POSITIONING
05
COMMUNICATION STRATEGY AND PLANNING
/ Customer Journey Analysis
/ Fine-tuning for each stage of the ideal mix
/ Input on contents and languages
1
Knowledge of behaviors. Study the stages of the “journey” and understand what buyer personas expect at each stage. Understand macro cultural trends to intercept the values and languages of the targets.
2
Building a new communication strategy that covers the entire “journey” in order to lead to the purchase decision and loyalty.
3
The use of any means aimed at the function it can have in the path towards building consensus.
4
Provide guidance on the most appropriate content at each stage, to obtain greater persuasive effectiveness from communications investments and to better articulate the company's MKT Mix.
5
Broad spectrum: transform every occasion of meeting with the consumer into a moment of communication. Each moment has its own mix of potential means.
6
Strong coordination: making the system of company resources that communicate to the market coherent and efficient.
7
Multimedia: often with a plurality of means used simultaneously, with the aim of influencing the formation of desire more effectively.
8
Contents and languages: adopting the most correct language and contents for that phase of the journey at each stage, in order to transform each touch point into a memorable experience.
9
TIMING: within a plannable time frame.
