Grupo K1 is the largest home furniture company in Latin America. dispone di un'area produttiva di oltre 200mila m², con circa 1.900 dipendenti ed è presente in più di 45mila punti vendita.
Grupo K1 has embarked on an ambitious project to launch a new brand entirely Made in Italy. We have been chosen to lead the entire integrated communication process, ensuring that every aspect of the brand reflects the excellence and quality of Italian design.
Naming and Brand Identity
The first step of the project was creating the brand's name. We conducted an in-depth market and trend analysis to develop a name that resonates with the elegance and innovation typical of Italian design. Next, we designed the brand’s visual identity, carefully crafting every detail of the coordinated image. From the logo to the color palette, each element was meticulously studied to convey the high quality and refinement of the products offered.
Product Images and Graphics
The next phase involved the creation and design of product images. We collaborated with photographers and designers to produce visuals that capture the essence of Italian design, highlighting clean lines, premium materials, and the functionality of the furniture and kitchens. Each image was conceived to convey a sense of accessible luxury and innovation.
At the same time, we developed all brand-related graphics. From catalogs to promotional materials, every graphic element was designed to maintain stylistic and visual consistency, reinforcing the brand’s identity and market positioning.
Web site
To complete the project, we designed and developed the new brand’s website. Conceived as a digital showcase, the site offers users an immersive experience. We integrated interactive features and a responsive design, ensuring accessibility and usability across all devices. The intuitive navigation and high-resolution images allow customers to explore products in detail, making the website a key tool for promotion and online sales.
Conclusion
The project for Grupo K1 was an exciting challenge that we approached with dedication and creativity. Creating a fully Made in Italy brand for a Brazilian multinational required in-depth market knowledge and trend analysis, combined with strong integration and coordination across various communication aspects. The result is a brand that embodies the elegance, quality, and innovation of Italian design, ready to conquer the global market.
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