BRX
art direction / graphic design / scenic design / photorealistic 3D / styling
The new brand created by Roberto Rovere BRX DECOR combines design and construction quality with the possibility of dressing the collection with a very wide range of materials, finishes, decorations and colors
PROPOSAL / STRATEGY
We proposed to the customer to present himself as a reference point for what concerns colors and materials. As in fashion, we challenged the customer to become a forerunner of “trendy” colors and materials , using the annual appointments of the sector fair as a sort of “catwalk” for the new collections.
REALIZATION
The study of colors and related combinations with trendy and innovative materials - with the creation of 14 dedicated moodboards - the proposal of an ad hoc brand image, in perfect harmony and coherence with the historical company one, the creation of a complete catalog and its “Look book” version, the creation of an emotional presentation video of the entire collection, were the tools through which the company proposed itself to the recent Sigep in an even more complete and effective way.
OBJECTIVES OF THE PROJECT
The customer, manufacturer of ice cream cockpit counters and technological bar counters, has decided to offer its range also with trendy finishes and colors.
We have therefore studied styles, materials and colors, ranging from classic to modern and innovative.
MAKTE
consulting / art direction / brand design / video & commercial /
Makte is a networking of trends, professionals and training events aimed at the world of architecture
OBJECTIVES OF THE PROJECT
Create suitable and effective communication tools that present the Makte Group as one of the reference points for the world of design and architecture, in the search for surfaces for interior and exterior design.
PROPOSAL / STRATEGY
Create a strong and impactful brand identity, which would enhance Makte 's great ability to be a networking of trends and a dynamic and continuously researching but at the same time solid reality. From training on trendy materials to expanding the professional network. From the design phase to the final realization.
REALIZATION
We follow and take care, on a daily basis, of all the needs in terms of communication tools that Makte needs, working step by step together with the marketing department of the Group. Store identity, company profile, merchandising, invitations card, video & commercal.
SAVIOLA
art direction / graphic design / scenic design / photorealistic 3D / styling
Saviola, a company of the Saviola Group, leader in Italy in the production of ennobled chipboard panels and the first in post-consumer wood recycling.
REALIZATION
OBJECTIVES OF THE PROJECT
The new Elementum collection has been expressly conceived for the world of design. It collects decorative elements combined with unique textures. The need was to create a design tool for design. A collection created to respond to the primary need of architects, designers and other professionals in the sector.
PROPOSAL / STRATEGY
The Elementum collection is inspired by the five elements of matter, which transmit strength, energy, balance and emotions in every sensation. A container of material diversity and design, which offers an exclusive choice of trend, refinement and elegance, oriented to the world of interior design. Elementum was conceived as a real art book, with minimal and rigorous graphics; the scenographies have been conceived to enhance the infinite possibilities of use of the surfaces.
Our artistic direction - in collaboration with the Saviola marketing department - oversaw the entire project and the creation of sixty 3D product images . Images that enhanced each element of the collection, that were of suggestion and inspiration and that kept intact the creative power that is the basis of the entire project. From the artistic direction to the styling, from the 3D artist department to the post-production department, passing through the graphic design department, a work of great quality and technical and artistic refinement.
PASPARTU
media planning / art direction / graphic design / video & commercial
Paspartu was the first company to have a national Italian network for the implementation of restoration and renovation of public and private buildings.
OBJECTIVES OF THE PROJECT
The assignment was to design an ADV campaign aimed at the general public and at the same time to expand the affiliate network in Italy.
PROPOSAL / STRATEGY
It was decided to carry out an ADV campaign on television networks together with the activation of social networks. In addition to events created to present the reality in various cities, it was decided to train Passpartu Agents on communication and in particular on the use of social tools on the web; this particular activity on social communication was handled by our professionals.
REALIZATION
We conceived the commercial taking care of the creative part, from the subject to the script and the direction. We produced the films in our studios, creating both the scenographic set-up and the video production.
A 30 "and a 15" commercial were made. We managed the media programming for RAI and SKY.
EXHIBITION OF THE NEW CINEMA
art direction / graphic design
The Pesaro International New Cinema Exhibition is one of the most important Italian film festivals. It was born in Pesaro in 1965 and still represents a point of reference for enthusiasts and professionals.
OBJECTIVES OF THE PROJECT
CommunicationLab's task is to carry out every year the graphic design of the individual printed and digital communication tools linked to the Festival's activities in the city as well as to provide effective support in the coordination and time management activities linked to "tight" production. of the same.
PROPOSAL / STRATEGY
For some years in collaboration with a well-known illustrator on the national scene we have been producing the creativity for the 70x100 poster that represents the single edition of the Festival. In the image of the poster that belongs to the 55th edition and which pays homage to Italian western cinema, horror and crime, in order not to sacrifice the structure and the cut of the three-band illustration by Roberto Recchioni, screenwriter and curator of Dylan Dog, we have opted for minimal full-page graphics trying to take advantage of the vertical spaces in the various colors.
REALIZATION
Once the image of the poster was defined, the exhibition catalog, the advertising pages and the advertisements on Repubblica, the banners, the program leaflet, the totems, the setting up of the stage, the portal at the entrance to the historic center were customized. , the banners, the backdrop for the press conference, the accreditations, the ticket vote for the film, the personalization of the cars, the gadgets. All according to the intense and sustained rhythms of a graphic activity but not only.
ROADWAY FOR TIBET
art direction / graphic design / photoshooting reportage
Ladack, the little Indian Tibet is the book report that tells the journey of the mobile clinic that brings health care to the Tibetan nomadic populations. A journey among the highest peaks in the world, strongly supported by the Onlus Roadway for Others.
OBJECTIVES OF THE PROJECT
The project of a new mobile clinic to bring health care to Tibetan nomadic populations. Thus Roadway for Tibet was born, from the vision of Emerson Gattafoni and Valeria Cagnoni, creators and hosts of DreaDreams Road, a RaiUno program.
PROPOSAL / STRATEGY
The creation of a reportage that testified this extraordinary adventure among the highest mountains in the world, through the Himalayan range. An expedition for the maintenance and development of the Tibetan Children Village and the Tibetan people in India.
REALIZATION
We edited a publication "Ladack the little Indian Tibet". A reportage book, conceived as a travel diary that tells, page after page, each phase of the project, in an attempt to make the reader perceive the great history of the Tibetan people and their contemporary story.